About Asenya
Araba Simpson is the founder and creative director of Asenya, an independent design studio based in Harlem, New York City.
Her client work spans graphic design and art direction, with a focus on small businesses and nonprofits. She builds visual identities, refreshes established brands, and designs print and social media campaigns, brochures, packaging, and signage.
Work
In her work for the home, Araba draws on her Ghanaian heritage. She creates African-inspired patterns, textiles, and furnishings, drawing inspiration from the Adinkra symbols of West Africa and the ideas they express. She makes art for the everyday pleasures of home, from the way color shifts in the light to the textures beneath your fingertips.