AIG

Following the introduction of a new logo designed by Paula Scher, American International Group (AIG) needed a comprehensive identity system that would reflect its evolution as a modern, forward-thinking global insurance leader. The challenge was to translate the new visual identity consistently across every touchpoint, from digital platforms to print.

I helped develop a cohesive suite of communications, including web and social banners, print collateral, and digital marketing assets. Guided by the clarity and strength of the new logo, the system balanced AIG’s established professionalism with a clean, contemporary aesthetic. Together, these elements reinforced the revitalized brand and communicated reliability and innovation to audiences worldwide.

DESIGN · CONCEPT IDEATION · PRINT · WEB