West Marine

West Marine set out to evolve from a boating-parts retailer into an aspirational brand for life on the water. The challenge was to elevate its high-quality products while capturing the adventure and memorable experiences that define life on and in the water.

We developed an omnichannel brand strategy and creative direction spanning print, web, social, and retail. Every touchpoint reinforced West Marine’s commitment to quality and adventure while celebrating the joy of life on and in the water.

CREATIVE DIRECTION · BRAND STRATEGY · CONCEPT IDEATION · PRINT · WEB